Independent studio · Available for new projects

Pick a base.
Stack a few upgrades.
Stay supported.

Start a new build from a base package — or pick a focused upgrade for an existing site. Your estimate updates as you go; send it when you're ready to talk.

Start your Stack

01The 321 Stack

How it works.

Every engagement has the same shape — a base at the foundation, the right upgrades stacked on top, and ongoing support around it all.

The 321 Stack Three stacked layers: a Base layer at the foundation, an Upgrades layer subdivided into Quick Wins, Growth Boosters, and Advanced Builds, and a Support layer at the top. Support Concierge plans · Partnership or On-Call 3 Upgrades Stacked to match your goals QUICK WINS from $500 GROWTH BOOSTERS from $1,000 ADVANCED BUILDS from $2,000 2 Base Landing · Refresh · Small Business Website 1
01

Pick a base

02

Stack upgrades

03

Stay supported

02Step One

Pick your base.

The shape that fits your starting point. Click a card to add it to your estimate — or skip ahead to upgrades if you only need a focused fix for an existing site.

Not sure where to start?

Book a Discovery Workshop — a focused 90-minute working session that maps out what you actually need. $500 credit toward any project booked within 30 days.

Learn more

What you get: A focused 90-minute working session (in-person where possible for Central Florida, video for remote) plus a written summary delivered within 3 business days. The summary covers what to do, in what order, mapped to 321 Enterprise packages.

Topics covered: digital presence, brand, search visibility, analytics, ongoing care — whichever apply to your situation.

The credit: $500 credits toward any 321 Enterprise package booked within 30 days of the session. If you proceed, the workshop effectively costs $250. If you don't, the workshop pays for itself as strategic advice.

Not included: Implementation of recommendations (that's the project), multi-stakeholder workshops, full audits of existing systems (use Site Health Check for that).

Best for: Buyers who aren't sure what they need yet, or who want a senior practitioner's read before committing to a build.

$750

Landing Page

Best for a single campaign, service, launch, or simple online presence. One focused page, mobile-friendly, with basic SEO and analytics setup.

starting at $500

Website Refresh

Best for an existing site that needs to look cleaner, read better, and feel more current. Layout cleanup, content reorganization, mobile fixes, and an analytics review.

starting at $1,000

Premium

Premium Website Package

Complete launch package — brand identity, multi-page site, analytics, and a head start on ongoing partnership. For small businesses ready to do it right, all at once.

flat $5,000

★ Brand + Site + Analytics + 3 months Partnership Light

03Step Two

Add smart upgrades.

Add upgrades to a new project — or pick standalone Quick Wins to improve your current website. Click the circle on the left to add an item; click the title to read what's included.

Quick Wins

from $500 each

Small additions with quick turnaround. Great for first-time clients.

Growth Boosters

from $1,000 each

Strategic upgrades that improve visibility, trust, conversion, and systems.

Advanced Builds

from $2,000+

Larger systems and integrations that change how the business operates online — always custom-scoped.

04Step Three

Stay supported.

Website Concierge Plans — pick the relationship that fits, or skip and decide later. Partnership is the upgrade above On-Call — choose whichever matches how you want to work.

Partnership Plan

Monthly · Proactive

starting at $250/mo · up to $2,500/mo

Your long-term website partner — strategy, check-ins, small updates, and ongoing improvements every month. Four tiers from light retainer to embedded strategic partnership.

Light (2–4 hrs/mo) · Standard (4–8 hrs/mo) · Active (8–16 hrs/mo) · Strategic ($2,500/mo flat, 16–24 hrs/mo + quarterly strategy + named priority)

On-Call Plan

Annual · As Needed

starting at $75/mo

A simple annual support plan for small website tasks — calendar updates, gallery posts, domain setup, content tweaks. Lock in 12 months.

12 hrs/yr · 24 hrs/yr · 36 hrs/yr

★ 60-day post-launch support window included with the Small Business Website

05Send My Estimate

Ready to start?

Review your selections and send the estimate. We'll set up a short scoping call to confirm the exact scope and the final number.

Your Starting Estimate

Nothing selected yet — pick a base and a few upgrades above to build your estimate.

Your estimate is a starting point. We confirm final scope together based on your assets, content, integrations, and review rounds.

See how we scope

Real proposals typically scope between 1.5–2× the starting estimate. That range reflects the work that emerges once we look at the actual content, edge cases, integrations, and review rounds involved. Starting prices are based on focused, clearly defined scopes.

Do you already have a website or domain? (optional)

When you send your estimate, you'll receive a copy by email and I'll get the same summary so we can review the scope together.