Digital presence
The current website, what it's earning you, and what it should be doing instead. Honest assessment of platform, structure, and copy.
Independent studio · Available for new projects
A paid first step that pays itself back.
A focused 90-minute working session plus a written plan, delivered within three business days. If you book a project within 30 days, $500 comes off the bill — so the workshop nets out to $250. If you don't, you still leave with a senior practitioner's read on what to do next.
Book a Discovery Workshop Not ready? Ask a question first.
Workshop
$750
Credit
$500
Net if you book
$250
One working session. One clear plan.
Most small business owners I work with don't need another agency pitch. They need a senior practitioner across the table for a couple of hours to sort out what actually matters first, second, and third — and what can wait.
The Discovery Workshop is a single working session — 90 focused minutes, in person where it's practical for Central Florida clients, on video for everyone else. You bring whatever you've got: a current website that isn't working, a brand that's drifted, a backlog of "we should probably do something about this," or just a clear goal and no idea how to reach it.
I show up with twenty years of brand, web, and email under my belt — and an honest read on what's actually worth your time and money. We talk through your business, your audience, and your current digital presence. I ask the questions that uncover the gaps. You leave with a plan you can act on regardless of who builds it.
Three business days after the session, you get a written summary: what to do, in what order, mapped to the productized 321 Enterprise packages where relevant, with rough cost and timing for each step.
Whichever of these matter for you.
We don't try to cover everything. We cover what's actually blocking your business from moving forward.
Brand & identity
Logo, colors, type, voice. Whether the visual system is holding the business back, helping it, or neither. What a refresh would actually involve.
Search visibility
How findable you are, where the easy wins are (Google Business Profile, local listings, on-page basics), and what's worth paying for vs. earning.
Email & lifecycle
List health, transactional vs. marketing, what's worth automating, and what platform fits the actual scale of your business.
Analytics & what's working
What you're measuring, what you should be, and the two or three numbers that would tell you whether anything you build next is actually working.
Ongoing care
What the post-launch reality looks like — updates, hosting, security, who answers the phone when something breaks. What you'd actually need on retainer vs. ad-hoc.
How the credit applies.
$500 off any 321 Enterprise package booked within 30 days of the session. The credit is the incentive — not the trap.
The credit applies to any 321 Enterprise package you book within 30 days of the Discovery session — from a $500 Landing Page to the $5,000 Premium Website Package, including standalone Quick Wins and the first month of a Strategic Partnership.
The 30-day window starts the day of your session and is intentionally short — it's there to keep momentum, not to pressure. If your timing slips, the plan you walk away with is still yours; the credit just expires.
If you decide not to proceed — or decide to take the plan and have someone else build it — the $750 stands as the fair cost of senior strategic advice. No upsell call, no follow-up funnel.
A good fit if…
Book a Discovery if
- You know something needs to change but aren't sure where to start
- You want a senior read before committing to a build
- You've got proposals from agencies and want a sanity check
- You're running a small business and don't have a marketing lead
- You want a written plan you can use, with or without me
- You're considering 321 Enterprise but want to test the fit first
Probably not for you if
- You already know exactly what you want built — go straight to Pricing
- You need a full audit of an existing system — that's a Site Health Check
- You want a multi-stakeholder strategy workshop — that's a different engagement
- You want a free pitch meeting — that isn't what this is
Three steps from booking to plan in hand.
STEP 01
Book the session
Pick a time on the calendar. Pay the $750. I send a short intake form so I'm not asking the basics during our time together.
STEP 02
The working session
90 focused minutes. In person where practical, video otherwise. We talk, I take notes, we agree on what's most urgent and what can wait.
STEP 03
Your written plan
Within three business days you get a written summary — recommendations in priority order, mapped to packages and rough cost, ready to act on.
Quick answers.
Do I have to book a project after the workshop?
No. The credit is an incentive, not a contract. You're welcome to take the plan and have someone else build it, or not build anything at all. The workshop is paid strategic advice either way.
In-person or video — which is better?
In-person tends to be richer for clients within reach of Orlando, Cocoa Beach, or anywhere on the I-4 / 528 corridor — especially if there's signage, packaging, or a physical location to look at. For everyone else, video works fine. You can pick either when you book.
What happens after 30 days if I want to book?
The $500 credit window closes at 30 days. Past that the full project price applies, but the workshop notes and plan are yours to use whenever you're ready. If your situation changes and you need a fresh look, the workshop is bookable again.
What if I'm just shopping for proposals?
Honestly, this is a great use of the workshop. Bring the proposals you've got. I'll give you an independent read on what's reasonable, what's bloated, and what's missing — even if you ultimately go with someone else. That's $750 well spent in most cases.
How is this different from a free discovery call?
A free discovery call is a sales conversation. This is a working session with a deliverable. The fact that it's paid changes the shape of the meeting — we skip the pitching and go straight to your business. You walk away with a written plan whether or not we ever work together.
Ready to book?
Pick a time on the calendar. We'll have your plan in hand within a week.
$750 · $500 credit toward any project booked within 30 days · See pricing